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Ipsy, 19 September 2016

Ipsy is focused on content creation and the individuals who create it — even if that content doesn’t directly generate revenue. Almost all of the company’s $150 million in revenue last year came from the $10 monthly fee from its 1.5 million members, said Jennifer Goldfarb, Ipsy’s president and cofounder along with Michelle Phan, the pioneer of the beauty influencer movement online, and Marcelo Camberos. “It’s important,” Goldfarb said of the company’s personalized subscription service. “But more powerful is the creators and working with the community of creators we work with. She [Phan] inspired a generation. It’s amazing the world she’s opened up. Today you can tell your parents I want to be a beauty content creator.”

On Friday, the company hosted its first Creator Day in New York at the Dream Hotel to foster the growth of aspiring influencers and build its community of engaged, beauty content creators. The event was part of Generation Beauty, a two-day beauty event sponsored by Ipsy that took place Saturday and Sunday at the Brooklyn Cruise Terminal in Brooklyn had representation from 34 beauty brands and 4,000 attendees.

For Creator Day specifically, Goldfarb said 300 individuals with varying sized followings were invited to partake.

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Persian Fasion

CtrlShift, 25 August 2016

New management team at CtrlShift tasked with cementing company’s position as an audience solutions company. Marketing solutions company CtrlShift has announced three new appointments to its management team, just under two years after it’s initial formation. Deepika Nikhilender has been named its new chief executive officer (CEO), while former CEO and co-founder Rene E. Menezes will join fellow co-founders Pete Yoong and Reza Behnam on the company’s board of directors. Shelly Maneth joins as chief financial officer (CFO), while Serm Teck Choon, currently head of product, has been given the additional responsibility of country head of Malaysia.

The company was formed in January 2015, after programmatic media-trading platform AdzCentral, digital advertising services firm Better and ad-tech distribution company Asia Digital Ventures merged into a single entity – CtrlShift. In an interview with Campaign Asia-Pacific, Menezes shared that the initial months post-merger were focused on ensuring seamless integration and packaging the product proposition properly. The 150-person strong company currently has an on-ground presence in Malaysia, Singapore, Thailand, Indonesia and the Philippines with clients in industry verticals such as financial services, travel and e-commerce. Current and past clients include Toyota, Marriott, Mastercard, Nestle, and Maxis.

The new management team is slated to make its mark in a time when Southeast Asia’s digital advertising market, together with programmatic, are primed for huge growth. The number of internet users in Southeast Asia is expected to increase to 480 million users by 2020, close to an 85 percent increase compared to 260 million users in 2015. With a larger online population, the size of Southeast Asia’s online advertising market is expected to increase almost five-fold to US$9.9 billion by 2025, up from US$2.1 billion in 2015. CtrlShift’s goal is to etch out its own space as an audience solutions company rather than just a trading desk or managed services provider.

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Campaign Asia-Pacific

Dianrong, 11 August 2016

The U.S. Department of Commerce released the 2016 Financial Technology Top Markets Report, a market analysis report on the global FinTech sector, affirming the significant role played by China’s P2P lending industry that has attracted much attention and confirming the rapid growth of China’s P2P lending market. Chinese P2P lending platform is specifically mentioned by the report, singled out by the U.S. Department of Commerce as a model in China’s P2P lending industry, “leading the segment” of China’s P2P lending market.

The U.S. Department of Commerce report is mainly focused on analyzing the markets of five countries, including China, and it covers the various FinTech segments such as payments and crowdfunding. The purpose of this authoritative report is to unlock more export and investment opportunities for U.S. businesses. The report states that there are currently three major companies in China’s P2P lending market, “with Dianrong leading the segment.” is a well-known online lending platform and an industry leader with a technological edge over its competitors. Since its launch online in 2013, has gained recognition and support from capital markets and traditional financial institutions. In August, 2015, completed its Series C round of financing led by Standard Chartered Private Equity and raised US$207 million, setting a record for the largest single investment in the industry up to that time.

At the Lang Di Fintech conference that took place in China in July of this year, Soul Htite, the founder of, announced that will commit significant resources to the research of blockchain technology in order to apply it to the discovery of quality assets. Regarding the future of the FinTech industries including P2P lending, “The emergence of financial technology companies,” as summarized by the U.S. Depart of Commerce, “will reshape and improve finance by cutting costs and expanding access to financial services.”

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PR Newswire

Ipsy, 28 June 2016

Doucce, the New York based indie beauty brand, announced today a strategic partnership with ipsy’s revolutionary Generation Beauty events. Already well partnered with ipsy through their subscription beauty boxes, Doucce has quickly become a fan favorite and developed a cult-like following with rave reviews across the board.

Generation Beauty, one of ipsy’s endeavors, is an awesome new event that brings makeup artists, stylists, influencers, and beauty fans together across North America in cities including New York, Los Angeles, San Francisco, Charlotte, and Toronto. Attendance includes the who’s who of the beauty world including Michelle Phan, Desi Perkins, Lustrelux, ItsJudyTime, Meghan Rosette, Miss Glamorazzi, and more. Together the stylists, influencers, and guests in attendance include over 5000 beauty fans and 400 of the top beauty creators with over 66M followers across social platforms including Instagram, Facebook, Twitter, and others.

From startup to standout, Doucce was created with Parisian elegance and NYC attitude to help women and artists the opportunity to Discover Your Individuality. Doucce’s Vice President of Marketing, Bash Naran, commented, “Generation Beauty is the perfect platform to bring Doucce’s trendy tres chic products to customers across North America! With our growing cult favorite status, this is the best way for our brand to interact with our customers on a personal level.”

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Hawaii News Now

Dianrong, 26 June 2016

Kevin Guo, co-CEO of, now one of China’s leading online finance companies, launched the peer-to-peer lender only four years ago with partner Soul Htite, co-founder of American P2P company Lending Club. Now he employs 2,800 people across 26 offices in China, and he’s still recruiting.

Aided by crowd-funding finance from Silicon Valley, Guo and Htite started building a management team. “We didn’t have experience recruiting and managing hundreds of staff, so we hired senior people from the banking sector to help us expand step by step.”

Dianrong and rival online lenders such as Alibaba’s Ant Financial and Tencent’s WeBank are tapping growing demand from consumers and corporates who would otherwise struggle to get finance from traditional banks. Guo says the sector’s growth means it hasn’t been difficult to hire 2,800 people over the past four years. Of the current headcount, about 2,000 work in sales, 400 in technology, and the remainder in call centres and support roles.

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Dianrong, 4 May 2016

Chinese peer-to-peer (P2P) lender is mulling a share float as early as next year, once Beijing’s crackdown on illegal online fundraising takes full shape, according to the company’s co-founder and chief executive Soul Htite. The company prefers to list its shares near China but it has not yet decided where and when to do the share offering.

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LookSharp, 3 May 2016

Looksharp, the largest internship and entry-level job marketplace in the United States, released its annual State of Millennial Hiring Report. The report uses feedback from more than 21,000 current college students and recent graduates to show how this generation of students feels about their future employers and the internships and jobs in their future.

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Hawaii News Now

CtrlShift, 31 March 2016

The Malaysian Digital Association (MDA) at its recent annual general meeting, has elected industry senior, Serm Teck Choon as president.

He will be MDA’s fourth head, since it was formed in December 2009. Choon is product hat CtrlShift, a leading digital marketing company in the region.

The new MDA council with Serm at the helm, take office in good times. Ad expenditure on digital formats in Malaysia rose by 25% in 2015, with mobile accounting for almost a quarter of the total, according to new data from WARC’s report of 25 March 2016. Digital adspend is estimated to have reached MYR726m in 2015, placing Internet as the third-largest ad channel in Malaysia.

CtrlShift, 28 March 2016

Singapore-based ad tech firm CtrlShift, formed at the start of last year from the merger of three companies, has named former Mindshare veteran Deepika Nikhilender as its new managing director. Nikhilender joins the programmatic trading firm after an 18-year career at Mindshare, the last 11 as Asia Pacific business planning leader.

She was also chief executive of Mindshare Growth and Emerging Market Solutions (GEMS) for the past two years.

Nikhilender will report to CtrlShift chief executive and co-founder Rene Menezes and will spearhead the firm’s Marketer Solutions and Publisher Solutions divisions.

LookSharp, 11 February 2016

Looksharp launches conference exclusively for university recruiters. Learn about it in the company’s newest blog post about must-attend events this year!

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Company Blog

Dianrong, 5 February 2016

Chinese peer-to-peer lending giant Dianrong has officially joined forces with Hanwha Group, with plans to launch a range of fintech services across South Korea and South East Asia.

The equal join venture was agreed to in Seoul on Thursday. The deal ushers into life a new company – as yet unnamed – that will launch a marketplace lending service in South Korea and Asia. The platform will be headquartered in Singapore, with offices due to open within the month. We learn from The Korea Herald that the joint ventue will look to establish an affiliate in Korea in March in order to begin operating a peer-to-peer lending service as early as August or September.

The joint venture will launch into a part of the world where peer-to-peer lending activity has been relatively sparse. We recently covered the launch of peer-to-peer platform Modalku in Indonesia, as well as the arrival of DBS’ pilot small business lending programme – which is powered by AMP Credit Technologies. But the arrival of the Hanwha-Dianrong joint venture is a potential game-changer, and we wouldn’t be surprised to see the South East Asian space heating up over the course of the year.

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Alt Fi News 

Dianrong, 12 January 2016

With the arrival of three senior banking executives, starts off 2016 by making a splash in the internet finance industry.

Loh Long Hsiang, the former Deputy Head of Origination and Client Coverage at Standard Chartered Bank (China), Feng Ruibin, the former Deputy Chief Risk Officer at Ping An Puhui Finance, and Zhou Lili, the former General Counsel at HSBC (China) all joined the well-known Chinese internet finance company in the first week of 2016, as the Chief Operating Officer (COO), Chief Credit Officer (CCO) and Board Secretary & General Counsel, respectively.

Such a personnel change has invited open speculations since China’s Legislative Affairs Office of the State Council just released its Provisional Measures for the Administration of the Business Activities of Online Lending Information Intermediaries (Exposure Draft) (also known as the P2P Regulatory Rules that the industry has been paying close attention to) last week and is now seeking comments from the public.